Merchandise display card



May 30, 1933.

.H. w. SCHLOSSER MERCHANDISE DISPLAY CARD Filed July 11, 1929 1 2 M wfimfl Patented May 39, 1933 UNITED STATES PATENT OFFICE HENRY w. SGHLOSSER, or PnILAnnLrHIA, PENNSYLVANIA, AssIeNon'ro MOORE PUSH-PIN coMr Y, or PHILADELPHIA, PENNSY VANI A CORPORATION on PENNSYLVANIA MERCHANDISE DISPLAY CARD Application filed July 11,

My invention relates to merchandise display means, more particularly means which is suitable for the display'of hooks and the like, such for example, as picture hooks.

The general object of the invention is to provide a construction of card package wherein novel means is employed for attaching hooks or the like to the front face of a card or other sheet material supporting means. 7 7

It also is an object of the invention to provide a card having novel means integral therewith with which a hook or the like is adapted to be connected and thereby secured upon the said card.

To the foregoing and other ends my invention vcomprehends the construction as hereinafter described, illustrated in the drawing and particularly defined in the claims.

In order that the invention may be readily understood and its practical advantages fully appreciated reference should be had'to the accompanying drawing, wherein I have illustrated an embodiment of the invention in the form which at present is preferred by me. 7

In the drawing,

Fig. 1 is a View partly in front elevation and partly in section, the section being taken in a plane parallel with the front surface of the card; a

Fig. 2.is a transverse sectional 'view taken on the line 2+2'of Fig. 1;

Fig. 3' is a front View of the card without the presence thereon of merchandise to be displayed, certain of the fastening tongues thereof being located in the plane of the'card and certain others thereof being in position for connection with the merchandise which may be placed on the card;

Fig. 4 is a transverse sectional view taken on the lineH of Fig. 8; and

Fig. 5 is a view in rear elevation of a fragmentary portion of a card, the outer end portion of a tongue being shown as being projected through an opening inv the card.

In the drawing I have shown a card 1, which may be of any suitable material such as paper, pasteboard or the'like, havingpointsof connection of the tongues with the card 1 to form eyes 5. Cards of .this'i' 1929. Serial No. 377,379..

tongues 2 integral therewith, the said tongues i of the are of greater width than the inner portions thereof which are connected with the body ofthe card 1. In the construction as illustrated the taper of these. tongues fromtheir points of connection with the card 1 outwardly to their free movable ends is gradua-l, but it will'be' understood that the desi n out departing from the principle of my invention. It is essential, however, that the .65 or shape of the tongues may be varied wit outer free end portions thereof shall be wider than their opposite end portions. In

hooks or the like the outer freemovable tends of the tongues are bent or moved rearwardly and are carried back toward the character are primarily and well adapted for the supporting of picture hooks made of flat sheet material, such as is indicated in the drawing. Each hook is provided at its the employment'of a card for supportlng upper end with a bend, forming an open loop having-a portion 10 which is extended at an angleto the main body portion 11 of the hook and also having a portion 12 constituting an extension of the portion 10 in contact with or in'adjoining relationto the base portion 11. The loop thusformed may be described generally as being o f'triangular shape. The lower end ofthe'ibase'll is provided with a hook, asindicated at 13.

above an opening'15providedin the base portion 11 of the hook. As already stated, these hooks as illustrated are made of relati'vely thinsheet metal, but it will be understood" that they may be formedofother material and that the invention is not limited to the ma'terial or to the particular con;

.which extendstoward and terminates either struction of hook employed. In the employment of the cards for displaying hooks the hooks are placed upon the cards as indicated in the drawing, with the eyes 5 projecting into the loops at the upper ends of the hooks. The openings through said eyes .are in-alinement with the openings 14: and 15 previously referred to. The upper loop ends and the eyes 5 having been thus related to each other, they are secured together by means of nails 16. Because of the fact that the outer movable end portions of the tongues 2 which are projected through the openings provided by the slits 3, are wider than the inner end portions thereof, it is apparent that the tongues (having been bent and extended through the said openings as illustrated) are locked therein; that is to say, the opposite edges of the tongues engage the side edges of the taperedopenings, and the outer ends of the said tongues being widened they cannot be drawn outwardly through the said openings.

Preferably the portions of the tongues 2 at their inner ends, in adjoining relation to their points of connection with the card 1, should be of a width substantially equal to the width of the intermediate portions of the triangular openingsof the loopsv at the upper ends of the hooks. The inner end portions of the tongues 2 being'of the width suggested relative to the openings of the loops at the upper ends of the, hooks, it follows that when theeyes' 5 are located within the o eningsof said loops and the nails 16 have een inserted through the openings 14 and 15 and the eyes 5, a'firm and substantial connection is made betweenthe hooks and the cards. The hooks are thereby held in more or less fixed relation to each other and to the card upon which they may be .mounted.

It will be seen that by my invention I have provided bearing eyes integralwith the card which are of considerable length,

for the reception of nails or pins which are ends, the'said tongues being bent from said I openings 'to form eyes which'project from one side of the said sheet, and the free ends of said tongues being bent into engagement with the opposite side of said sheet, a device having one end portion thereof bent to form a loop, opposing portions of said loop having openings therethrough, the eye of said tongue projecting into the said loop, the opposite edges of the portion of said tongue forming the said eye being located in contiguous relation to the inner sides of the opposing portions of said loop, and a nail extending through the openings and through the said eye for fastening the said device to the said card.

2. Merchandise display means, compris ing a member of sheet material having a tapered opening therein, a tapered tongue secured at its narrower end to the said card at the narrowed end of the tapered opening therethrough, the outer free end portion of the said tongue being extended through the said opening and the opposite end portion thereof bent outwardly to form an eye proj ecting from a side of the said member.

3. Merchandise display means, consisting of a card having an integral tapered tongue, the said tongue being formed by cutting a slit of U-shape in the said card, the opposite sides of the said slit convergingtoward each other, the outer free end portion of the said tongue being bent laterally through the opening formed by theslit producing the said tongue and toward the rear of the said card, the portion of said tongue adjoining its point of connection with the said card being bent to form an eye projecting from the front sideof said card.

4. Merchandise display means, comprising a card having a tapered opening therein and a flat tongue of flexible material secured to the said card at the small end of said opening, the said tongue being tapered and widened from its point of connection with the said card to its outer freemovable end, the outer free movable end portion of said tongue being extended through the said opening and moved inwardly thereof to form a bend constituting an eye which projects from the front side of the said card, the said tongue having interlocked engagement with the opening through said card, a device'terminating at one end in a loop portion, opposing sides of said loop portion having openings extending therethrough and the said eye projecting into the said loop in contact with the said opposing sides and in alinement with the openings through said sides, and fastening means extending through the openings in the said sides and through the said eye for securing the said device to the said card.

5. Merchandise display means, comprising a card having a plurality of tapered tongues formed by a plurality of U-shaped slits in the said card, the opposite sides of said slits converging toward each other and the outer free end portions of the said 'tongues being bent and'projected from the said openings upon the rear side of the said card, the said bent portions being located in adjoining relation to v the points of connection of the said tongues to the said card, the said tongues having bends constituting eyes which project from the front side of the said card, picture hooks having loops at their upper ends, opposing sides of said loops having openings extending therethrough and the said eyes formed by bending the said tongues projecting into the said loops in alinement with the openings in the opposing sides thereof and in contact with said opposing sides, and fastening means extending through the said openings and through the said eyes for securing the said hooks to the said card.

6. In a display card for picture hooks having one end bent to provide opposing portions forming a loop, a member of sheet material having a tapered opening therein and a fiat tongue of flexible material secured to said member at the small end of said opening, the said tongue being tapered and widened from its point of connection with said member to its free end, the free end of said tongue being extended through said opening to form an eye on one side of said member, the length of said eye being substantially equal to the distance between the opposing portions of the loop of said picture hook.

In testimony that I claim the foregoing as my invention I have hereunto signed my name this 9th day of July, A. D. 1929.

HENRY W. SCI-ILOSSER. 

